The Bold and the Beautiful Engages PAID, INC. to Expand Services for Fans
Los Angeles and Boston -- The Bold and the Beautiful, the world’s most popular daytime drama, is joining forces with Paid, Inc.’s celebrity services (OTCBB: PAYD) to enrich The Bold and the Beautiful fans’ entertainment experience.
“This partnership will support our television broadcasters and their online efforts, while giving The Bold and the Beautiful’s fans worldwide additional interaction and content,” said The Bold and the Beautiful’s Executive Producer and Head Writer, BRADLEY P. BELL. “We are excited to add Paid, Inc.’s expertise to our marketing arsenal.”
President of Paid Inc.’s celebrity services KEITH GARDE says, “The Bold and the Beautiful has been entertaining viewers with great success worldwide for more than 22 years through the television broadcast medium, and we are honored to help the series use new media to connect fans with their favorite stars, and each other, in ways that didn’t exist until now.”
In addition to overseeing the popular fan events with The Bold and the Beautiful’s stars, Paid, Inc. will coordinate the strategic direction of the series’ website and social media pages under one umbrella. Fans will be engaged year round with features such as behind-the-scenes videos, exclusive photos, and news about the cast and the show, as well as live chats and blogs by the show’s stars. In addition, fans will be engaged through online games, contests, and giveaways. Paid, Inc. will also design and market a greatly-expanded merchandise line for The Bold and the Beautiful including clothing, caps, jewelry, accessories, specialty items and memorabilia which will be available for sale via retail, wholesale, online and mobile outlets.
Fans can register on www.BoldAndBeautiful.com to receive news and automatic updates as the new services, interactive events and merchandise are rolled out. Or, they can simply visit the website, or any of the drama’s social media outlets, to obtain the same information.
The Bold and the Beautiful is a Bell-Phillip Television production, broadcast weekdays (1:30-2:00 p.m., ET; 12:30 - 1:00 p.m. PT) on the CBS Television Network. The only daytime drama to simulcast in Spanish utilizing SAP (Secondary Audio Program) technology, the show is the most watched daily dramatic serial in the world, viewed in more than 100 countries. The Bold and the Beautiful celebrated its 22nd anniversary on March 23, 2009. Bradley P. Bell is Executive Producer and Head Writer.
Paid, Inc. operates a diversified set of businesses, including its celebrity services and AuctionInc ecommerce technology businesses. Paid, Inc.’s celebrity services provides celebrities and organizations with official Web sites and fan club services that include e-commerce storefronts, ticketing and fan experience packages and web site content to attract tens of thousands of visitors daily. Using proprietary patented technology, Paid’s innovative AuctionInc brand shipping calculation and auction management software and services are utilized to streamline online auctions, ecommerce and web site development and hosting. The Company’s common stock is traded on the OTC Bulletin Board under the symbol PAYD.
Multi-Media Elements
MySpace: www.myspace.com/officialbandb
YouTube: www.youtube.com/boldandbeautiful
Facebook Page: The Bold and the Beautiful
Twitter: www.twitter.com/boldinsider
Web site: www.boldandbeautiful.com
