Paid News

SANTA MONICA, CA and WORCESTER, MA – November 30, 2007—LAILA ALI, television personality, accomplished athlete and health and fitness guru, has contracted PAID, INC. celebrity services (OTCBB: PAYD) to manage her online presence, web site design and content, and online merchandising. Paid Inc. will provide these new services via Laila’s official web site, www.LailaAli.com, that the multimedia company also designed and developed.

Recently named co-host of NBC’s primetime revival of “American Gladiators”—which will debut on January 6, 2008—Laila’s popularity and notoriety is expanding in the public domain.  As Laila’s prominence continues to grow, Paid Inc. will manage the star’s online presence to ensure that announcements are quickly and accurately presented on the site.  Presently, site visitors can participate in video chats, blogs, interactive contests and activities.  In addition, visitors can also purchase special merchandise, such as her book, autographed items, DVDs and a new line of merchandise currently in development exclusively for the site.  Paid Inc. will also launch mobile content and interactive programs in the coming months.

Additionally, Laila is currently working on an eight-part Nickelodeon series entitled “Student Body,” scheduled to air next year.  On the series, Laila uses her expertise as a health and fitness expert to help teens get healthy.

“This has been an amazing year for Laila,” said Eric Kaufman, Laila’s manager from Premier Sports Management.  “As the public learns more about Laila as a fitness expert, dynamic host, and overall lifestyle personality, the importance of managing her public and online presence will continue to grow.  We are extremely confident that the expertise and world-class service provided by Paid will help us do just that.”
Keith Garde, president of Paid Inc. celebrity services, noted, “With so many diverse talents and projects in the works for Laila, we’re excited that she has chosen Paid to manage her online presence to keep fans up-to-date on where they can see and experience her work.”

About Laila Ali:
Laila Ali seems to single handedly redefine the term “knockout.”  In addition to her world-renowned performance as the undefeated WBC and WIBA Women’s Super Middleweight Boxing Champion of the World, Laila dazzled the public as a finalist on ABC’s hit show “Dancing with the Stars” and was named one of People Magazine’s “100 Most Beautiful People” this year.  Laila has also partnered with numerous companies—appearing in the adidas “Impossible is Nothing” campaign with soccer superstar David Beckham; Vaseline’s new “Skin is Amazing” ads; as well as appearing three times in the renowned “Got Milk?” campaigns, making her only the second celebrity to appear three times in the campaign.  As an author, health and fitness expert, motivational speaker, product endorser and advocate, Laila is taking the world of business and entertainment by storm.

About Paid, Inc.:
Paid, Inc. operates a diversified set of businesses, including its celebrity services and AuctionInc ecommerce technology businesses. Using proprietary patent-pending technology, Paid's innovative AuctionInc brand shipping calculation and auction management software and services are utilized to streamline online auctions, ecommerce and web site development and hosting. Paid, Inc.’s celebrity services provides celebrities and organizations with official Web sites and fan club services that include e-commerce storefronts, ticketing and fan experience packages and web site content to attract tens of thousands of visitors daily.  The Company also sponsors autograph signing events and other sports marketing services for sports clientele.  The Company's common stock is traded on the OTC Bulletin Board under the symbol PAYD.  For further information, visit http://www.paid.com.

Forward Looking Statements:
This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events, including matters related to the Company's operations, profitability, business development efforts, and expectations about celebrity programs and fan club activities, technologies, and services. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties.  In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent filings, including Form 10-QSB with the Securities and Exchange Commission.    

CONTACT: 
For Paid, Inc.: Julie Shepherd of Accentuate PR, +1-815-479-1833, Julie@paid.com